Film Economy

Measuring the Economic Capacity of the Indonesian Film Industry

2023-03-28T10:46:54+07:00

This paper starts from an old problem that has hampered the Indonesian film industry: the lack of comprehensive data. This is a problem for all film stakeholders, who cannot depend on macroeconomic indicators in running their business. From here, this paper attempts to answer the questions 'how should we correctly calculate the contribution of films, or the film industry, to Indonesia's Gross Domestic Product?' and 'how should we measure the economic impact of the film industry outside of the Gross Domestic Product?'. From there this paper explores several methods to measure the impact of the film economy on Gross Domestic Product, and/or calculate the economic potential of film, as well as highlighting the multiplier effect of this industry in other sectors. In the context of an increasing number of cinema screens, there is a need to see whether the layered effect of Indonesian cinemas is currently having a significant impact, or whether it will have a significant impact in the near future. Another thing to understand is the current state of the industry, and what policies can further support its contribution to the Indonesian economy.

Memperkirakan Pendapatan Langsung dan Dampak Berlapis Produksi Film di Yogyakarta

2023-03-28T10:47:33+07:00

When issuing permits for film production, many provincial officials use the logic of having films to promote their areas as tourist destinations. How, however, do they see the direct economic benefits from these productions? Do they have any idea of how much these benefits amount to, exactly? These questions might not be easy to answer because of the lack of data and relevant research in this topic. Given this dearth of data, this study turns to a qualitative study focusing on producers, and tries to make an estimation of economic income of the locals from film production budget that can be used for further research.. The paper concludes an estimation that at least 50–68% of all films' production budget is spent locally. More precisely, films with a budget of more than IDR 10 billion spend approximately 50% of their budget locally; this increases to 58.5% for mid-range film productions and 68% for lower-budget films (with a budget of IDR 5 billion and lower). Moreover, these films have a multiplier effect, that is, they stimulate further spending and other business transactions.

For the Sake of Film Pilgrims and Film Travellers: The Impact of Laskar Pelangi and Ada Apa Dengan Cinta?2 on Local Economies

2023-03-28T10:48:04+07:00

This research looks at how films contribute to the local economy, particularly their multiplier effects on its various sub-sectors. It focuses on Laskar Pelangi (2008, with 4.719.453 spectators) in Belitung Island and Ada Apa Dengan Cinta? 2 (2016, with 3.665.509 spectators) in Yogyakarta and surroundings. This study argues that the analysis of tourism affected by both films is complementary: Laskar Pelangi case illustrates the macro conditions of tourism growth, while AADC2 better explains the micro situations. The researcher used a mixed-method approach, qualitative and quantitative, by combining statistical data with key person interviews and participant observation. This study compares the situation before and after the films' release and patterns, trends, and anomalies amongst similar data. We identified two types of tourists: film pilgrims (penziarah film), film fans who visit locations specifically related to the films they love and seek the same experiences as the characters in said films, and film travellers (pelancong film) those who come after attracted by word-of-mouth, promotions, and innovation, even though they have not even watched the films. Belitung is the perfect example of a place where film travellers and pilgrims can gather. Meanwhile, the categorization of film pilgrims is found in the majority of visitors to AADC2-related sites. The authors have demonstrated the significant impacts of Laskar Pelangi and AADC2 on their respective shooting locations, particularly their multiplying effect on the local economy, including job and business creation. In this context, both films not only created tourism destinations but also contributed significantly toward economic growth at the provincial or municipal level.

The Economic Impact of the Film Industry on the Music Industry and the Challenges of the Digital Era

2023-03-28T10:48:34+07:00

This paper attempts to understand the economic impact of the film industry on the music industry, especially in the digital era. The connection between the high ticket sales for a film and the high sales of its soundtrack album in the past shows that there is a potential link between the two industries. However, in the digital era which has changed the ways in which film and music products are consumed, the data is not available. This paper also explores the problems that arise in collaboration between film and music, and tries to offer solutions for policy makers. To do this, this paper examines data on successful films and successful sales of film music, and examines new ways of consuming music and their relationship to sales success of film scores. Data regarding problems in collaboration were obtained through interviews with professionals involved in this. Data about larger situations were obtained from observing available data and interviews with policy makers.

Black Panther-Style Baju Koko: Understanding the Link Between Film Industries and Fashion Business in Indonesia

2023-03-28T10:49:04+07:00

In 2018, Indonesian men's clothing trend was marked by the Black Panther-style baju koko, a type of Muslim garment inspired by the costume of T'Challa, the King of Wakanda, in Black Panther (2018). This paper provides a heuristic analysis that links two creative sub-sectors in Indonesia and explores possible explanations on how some films triggered a surge in fashion sales, while others did not. Departing from a review of conceptual issues and cases, this paper tries to see the possibility of collaboration between creative business actors from different sub-sectors so that the goal of making films as the locomotive of the creative industry in Indonesia can be achieved.

Mengukur Kapasitas Ekonomi Industri Film Indonesia

2023-03-28T10:49:41+07:00

Estimating Direct Income and the Multiplier Effect of Film Production in Yogyakarta

2023-03-28T10:50:36+07:00

When issuing permits for film production, many provincial officials use the logic of using films to promote their areas as tourist destinations. How, however, do they see the direct economic benefits from these productions? Do they have any idea of how much these benefits amount to, exactly? These questions might not be easy to answer because of the lack of data and relevant research in this topic. Given this dearth of data, this study turns to a qualitative study focusing on producers, and tries to make an estimation of economic income of the locals from film production budget that can be used for further research. The paper concludes an estimation that at least 50–68% of all films' production budget is spent locally. More precisely, films with a budget of more than IDR 10 billion spend approximately 50% of their budget locally; this increases to 58.5% for mid-range film productions and 68% for lower-budget films (with a budget of IDR 5 billion and lower). Moreover, these films have a multiplier effect, that is, they stimulate further spending and other business transactions.

Untuk Peziarah Film dan Wisatawan Film: Dampak Laskar Pelangi dan Ada Apa Dengan Cinta? 2 Kepada Ekonomi Lokal

2023-03-28T10:54:26+07:00

Dampak Ekonomi Industri Film pada Industri Musik dan Tantangan Era Digital

2023-03-28T10:55:06+07:00

Baju Koko Black Panther-Style: Memahami Kaitan Antara Industri Film dan Bisnis Fesyen di Indonesia

2023-03-28T10:56:05+07:00

In 2018, Indonesian men's clothing trend was marked by the Black Panther-style baju koko, a type of Muslim garment inspired by the costume of T'Challa, the King of Wakanda, in Black Panther (2018). This paper provides a heuristic analysis that links two creative sub-sectors in Indonesia and explores possible explanations on how some films triggered a surge in fashion sales, while others did not. Departing from a review of conceptual issues and cases, this paper tries to see the possibility of collaboration between creative business actors from different sub-sectors so that the goal of making films as the locomotive of the creative industry in Indonesia can be achieved.